The Groomed Studio

Overview

The Groomed Studio believes Everyone Loves a Polished Man

When Teal Myers couldn’t find a good barbershop in Ponchatoula, La he decided to quit his job and open his own. Service is done in the old fashion way, with a hot towel, hot shaving cream, and a straight razor. But what’s not the same is the feeling you get when you’re there. The shop is always pumpin’ with a carefully curated playlist enhanced by sounds of buzzing, clipping, shaving, and beer bottles clanking.



Alliance Marketing was brought in to take the The Groomed Studio brand to the next level. We conducted an in-person discovery session to kick things off. Then we rolled out a new strategy for the brand, including the art direction of a new photoshoot, new company headshots, copywriting, and a brand new website design and build. One of the key features needed to have a built-in appointment setter so patrons could book a cut and a shave with ease online.

How We Served:
→ Discovery session
→ Brand strategy
→ Brand guidelines
→ Copywriting
→ Brand Refresh and Development
→ Creative Direction and Photography
→ Set styling
→ Photoshoot

Mission:
→ Whatever you do, strive to do it well

Category:
→ Barber Shop

Model:
→ B2C

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strategy

Redesign an outdated website with strong use of clean design, so it better reflects the experience of their brick & mortar shop.

TGS had put all their effort into their physical location but allowed their website to become outdated. It was time to get the site up to date with emerging trends and technologies. The effort has been rewarded with increased site traffic and time on site, reduced bounce rate, and increased number of bookings.

CREATIVE DIRECTION & pHOTOGRAPHY

AMC’s team creative directed and coordinated a new photoshoot that captured the essence of the shop’s barbers and reflects their story, culture, and vibe.

AMC coordinated a one-day on-location shoot using the shop’s own local clients for authenticity and to reflect the true personality of the space, its staff, and its patrons. We created a shot list with planned scenarios but also grabbed some in-the-moment shots to document the environment and grab candids of people working, talking, and hanging out throughout the day.

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CREW HEADSHOTS

AMC shot a new batch of headshots for the TGS crew.

We set everyone up for new headshots on simple backdrops to make it easy to duplicate the headshot style as the team grows. We did a few different batches, one with the aprons on, one without.

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Brand Refresh & development

The design of the new TGS BRAND REFRESH AND DEVELOPMENT was a step forward for the business.

AMC worked closely with Teal to map out what kind of experience he wanted for the BRAND REFRESH AND DEVELOPMENT . It was important for him that we capture the heart of TGS and the men and women who come to the shop. We visited the barbershop a few times and it was clear this wasn’t just a place for a cut and a hot towel shave, but a community of friends and family. It wasn’t uncommon to see the same faces again and again. Another aspect of TGS is the integrity of the brand. It was evident the brand already had a strong modern vibe and the personality of the brand is influenced by today's upscale expectations. We expanded on that look and feel and drove it throughout the site by creating new assets such as iconography, custom typography, and the strict black, blue, and white color palette.

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