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Why Your Small Business Needs a Digital Marketing Expert

Updated: Nov 9

If you haven’t jumped on social media platforms for your business yet, you’re missing out on a crucial part of small business growth!


Using digital marketing through social media platforms can help your user engagement rates skyrocket (keep in mind that 45% of the world’s population is on socials!). It can also boost your customer loyalty and retention and increase relevant traffic to your website. Social media can be an important tool to expand your reach and build a brand, and hiring a digital marketing expert should be next on your to-do list, because 93% of all marketers claim more exposure as the top benefit to social media marketing! Read on to learn how an expert can harness the powers of social media to drive results for your small business.



One study states that “79% of US respondents said they’d only ever consider buying from brands that showed they cared for and understood their consumers.”



All that said, posting consistently isn’t enough. Your digital marketing expert will need to tailor content to your brand’s viewers so they’re more likely to engage and return to your page! Pay special attention to the comments that stack up under posts. These can help you and your digital marketing expert find clues about what topics are relevant to the lives of users, and you can use that to your advantage to develop content.



If you’re still stuck, don’t be afraid to ask your marketing specialist to find out what followers want to see! This is the fastest track to providing content directly to consumers, because you can ask what your audience wants to see and get feedback from the audience for whom you’re creating content.


Create Relevant Content


While tailoring your content is important, transparency is also extremely important in building an effective digital marketing strategy. Consumers aren’t interested in perfection – they’re interested in authentic, personal companies that care about their buyers, employees, and communities. Encourage your marketing person to share insights into your company’s failures and challenges and what you’re doing to create better results in the future. This

help you and your company build an authentic relationship with your followers and win their loyalty, much more than portraying you and your company as the flawless hero.

These techniques will drive results for you and your small business when implemented with commitment and consistency. Strategy is more than important in digital marketing and can be an extremely effective mechanism for increasing user engagement rates, customer loyalty and retention, increasing relevant traffic to your website, and boosting the quality and quantity of leads. You can unlock real value with the expertise of your professional social media management team.


What’s more, hiring an expert can save you time and resources by handling all your channels, content, and interactions for you. They can help define, develop and deliver a quality strategy across all your social media platforms, ensuring that it remains consistent and effective. They also monitor and analyze social media analytics to uncover up-to-date insights that drive more meaningful and successful business decisions.


When you hire a digital marketing expert, they can help you smash your goals! A specialist committed to keeping your socials up-to-date, effective, and in line with your strategy will mean measured results that provide you with the knowledge you need to tailor future strategies and campaigns. What’s not to love? Check out Alliance Marketing Company and look for your digital marketing professional today.



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