Updated: May 10
So you have started your business and want to achieve online visibility. How do you go about it, you wonder. Well, one of the ways you can improve your online ranking is by using SEO. Here are 5 on-page SEO techniques that will boost your rankings, and we’ll also show you why SEO is essential for a contractor business.
What Is SEO / Search Engine Optimization?
Search engine optimization (SEO) is the process of getting free, organic traffic to your website from search engines. It’s improving your site to increase visibility when potential clients search for products/services related to what you offer in the sear.
How does SEO work?
Now that we have defined what SEO is, you might wonder how it all works to improve your site’s visibility. All search engines have crawlers(bots) that go through web pages, collecting information about specific sites and compiling them into an index. Think of the index as a library, where if you need a particular book, the librarian can guide/show you where it is. Once the indexing is completed, the crawlers then analyze the pages, recording ranking factors and signals, which the algorithm then uses to list the websites in the order in which they will appear in the search engine. The better the SEO rankings, the higher up the list your site will be; that is where we at Edge Digital come in. Unlike paid search ads, you cannot pay the search engine to get a higher ranking, and we give you tips to improve your SEO rank organically.
Why is SEO important for your business?
With the onset of technology, many consumers have moved online and do trillions of searches yearly. SEO is a vital part of marketing; the higher your company is on the list of search engines, the higher the chances of potential customers clicking on your link and checking your products. Over the years, the search results have evolved to be more straightforward, offering direct information and keeping users on the results page rather than taking them to other websites. As such, it’s vital that you analyze your website, find out what your clients want then use that information to optimize your marketing campaigns on your social media platforms and website.
SEO: On-Page vs. Off-Page
To effectively execute SEO for the best results, it’s divided into two parts; On-Page and Off-Page.
In on-page SEO, you solely deal with techniques that focus on optimizing features of your website that are under your control. These include keywords, HTML, page titles, mobile user friendliness, etc.
Off-page SEO refers to the strategies you use to promote your website on other platforms. This focuses on having other sites talk about your website, brand, or product. This includes backlinks, mentions, social media, and Google My Business, among others.
Both methods ensure your site is optimized correctly to achieve a high online ranking.