The Skin Girl Brazilian Wax
An old school barbershop gets a new school look
FWBS CASE STUDY
Fort Worth Barber Shop mixes an old school feels with a new school approach.
When Jonathan Morris couldn’t find a good barbershop in Fort Worth, TX, he decided to quit his job and open his own. Service is done in the old fashion way, with a hot towel, hot shaving cream, and a straight razor. But what’s not the same is the feeling you get when you’re there. The shop is always pumpin’ with a carefully curated playlist enhanced by sounds of buzzing, clipping, shaving, and beer bottles clanking.
Alliance Marketing was brought in to take the Fort Worth Barber Shop brand to the next level. We conducted an in-person discovery session to kick things off. Then we rolled out a new strategy for the brand, including the art direction of a new photoshoot, new company headshots, copywriting, and a brand new website design and build. One of the key features needed to have a built-in appointment setter so patrons could book a cut and a shave with ease online.
How We Served:
→ Discovery session
→ Brand guidelines
→ Website design/build
→ Creative Direction
→ Whatever you do, strive to do it well
→ Barber Shop
Redesign an outdated website with strong use of clean design, so it better reflects the experience of their brick & mortar shop.
FWBS had put all their effort into their physical location but allowed their website to become outdated. It was time to get the site up to date with emerging trends and technologies. The effort has been rewarded with increased site traffic and time on site, reduced bounce rate, and increased number of bookings.
Creative Direction and Photography
AMC’s team creative directed and coordinated a new photoshoot that captured the essence of the shop’s barbers and reflects their story, culture, and vibe.
AMC coordinated a one-day on-location shoot using the shop’s own local clients for authenticity and to reflect the true personality of the space, its staff, and its patrons. We created a shot list with planned scenarios but also grabbed some in-the-moment shots to document the environment and grab candids of people working, talking, and hanging out throughout the day.
AMC shot a new batch of headshots for the FWBS team.
We set everyone up for new headshots on simple backdrops to make it easy to duplicate the headshot style as the team grows. We did a few different batches, one with the aprons on, one without.
WEBSITE DESIGN & BUILD
The design of the new FWBS website was a step forward for the business.
AMC worked closely with Jonathan to map out what kind of experience he wanted for the new website. It was important for him that we capture the heart of FWBS and the men who come to the shop. We visited the barbershop a few times and it was clear this wasn’t just a place for a cut and a hot towel shave, but a community of friends and family. It wasn’t uncommon to see the same faces again and again. Another aspect of FWBS is the integrity of the brand. It was evident the brand already had a strong 50’s vibe and the personality of the brand is influenced by that time period. We expanded on that look and feel and drove it throughout the site by creating new assets such as iconography, custom typography, and the strict black, blue, and white color palette.
An illustration style that brings the vibe of the ’50s to life and gives the audience that trusted Barber Shop feel.
AMC created unique lockup type treatments using phrases that spoke directly to FWBS’s audience. By evoking a sense of nostalgia and trust, we were able to communicate visually through a style that is felt throughout the barbershop.